On a similar note, Google deranking Wikipedia (which used to be the first result for like half of my searches) makes it so much less useful. I now need to add wikipedia to my searches.
If you're using search as a shortcut to get to some other service, it can be nice to go straight there instead of sifting through whatever garbage has been SEOed to the top of Google.
Hopefully it will take them a very long time. I don't want companies to start poisoning online communities with their hidden advertising. When I visit an online community, I want to read about the real thoughts of real people that are hopefully much smarter than I am, and maybe even post a few of my own. No community wants paid members with ulterior motives and conflicts of interest.
Today, Google results are a big problem in the sense discussed in the article, there are no more sources of information that can be trusted like in the old days. Some days I reflect with myself trying to figure out how it can be solved…I hope someone ends up finding a solution.