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A comment on What's so hard about PDF text extraction?. Parent comment

Re:What's so hard about PDF text extraction? by Defenestresque on Tuesday March 03, 2020 @04:51PM (#22479061)
Your website demo video is impressive and I can imagine there are many businesses that would save a lot of time and man-hours by incorporating a solution like this.

I've often thought about creating products like these but as a one-man operation I am daunted by the "getting customers" part of the endeavour. How do you get a product like this into the hands of people who make the decisions in a business? (For anyone, not just OP). PPC AdWords campaigns? Cold-calling? Networking your ass off? Pay someone? Basically, how does one solve the "discoverability problem"?

[ Parent | on HN ]
Re:What's so hard about PDF text extraction? by siftrics on Tuesday March 03, 2020 @05:40PM (#22479420)
Surprisingly, Hacker News has been our number one source of leads. We tried Google Ads and Reddit Ads, but the signup rate was literally three orders of magnitude lower than organic traffic from Hacker News and Reddit.
[ Parent | on HN ]