Well it is really more like a form letter really. You would still be delusionally naive if you think a form letter which occassionally makes clear mistakes like advertising feminine hygene products to a cis-male is talking to you instead of a form letter talking at what they think is you. If it says you are 101 then you know there was a data error and not that you are an amnesic immortal.

Cambridge Analytica's discourse has progressed from legitimate scandal to outright moral panic. Targetted advertising isn't good but the collective zeitgeist needs to get a sense of proportion and a grip on reality.