The connotation is a thinly-veiled promotion of Google with skewed reasoning; that tracking you so they can advertise to you is benign, and we should submit to constantly being tracked, because that harms us less than patents and lock-in, without giving any reason why patents and lock-in are bad.

Tracking me and spamming me immediately makes my experience worse, with almost no exceptions (I've never seen an ad that was relevant or made me buy anything, but I often experience uncomfortable breaches of privacy), but patents and lock-in are often used to provide me with tangible benefits, with the only downside being that other companies are prevented from easily providing those same benefits.