This is a common fallacy that we can use the pricing mechanism to account for the risk. But whether it’s food poisoning (cheaper prices for expired goods), labor externalities (cheaper prices for goods made with slave / child / exploitative labor), or geopolitical risks (cheaper prices for travel that can be cancelled for reasons that regular citizens simply cannot adequately prepare for), across the board it’s a failed idea.
The information asymmetries and burdens are simply too lopsided against regular consumers. Pricing as information aggregation (thus reflecting correct understanding of risks impounded in prices) is not a thing. It is theorized but fails to exist.
And risks of insolvency are far worse for individuals than for corporations, on multiple levels.
I'm not arguing against regulation, I'm arguing for regulation that acknowledges that certain regulations have an obvious impact on pricing.
There's plenty of middle ground. Bed and breakfast regulation could include a provision allowing the government to make public health the higher priority and require refunds during some declared period of time, and let operators set their own terms otherwise.
I addressed this in my original comment above. These risks must be borne by shareholders and executives and not passed on to customers or employees.
Price increases to maintain the same level of profitability is inherently predatory. Rather, it’s simply a cost of doing business borne by the corporation and its shareholders. Airline prices are not higher in response to the airlines bearing the cost of cancellation risks. Instead, airline profits taken by executive bonuses, equity, c-suite perks, and shareholder returns are just lower, while prices, wages and benefits remain the same. Any other outcome where the corporation tries to deflect its responsibility to bear that cost without impacting consumers or employees is immoral predatory behavior that must become illegal, like lobbying, deceptive pricing, price gouging, extensive contractual fine print that consumers are not equipped to read or understand, offering consumers tiers of lower pricing that does not include necessary protections, layoffs or benefit cuts to preserve executive compensation hundreds of multiples above average employees, etc.
If this causes a business to fold, it only means they did not have a viable business. Consumers don’t want the product. Figure out how to bear the cost of these risks or else you haven’t got a business.
Or the pricing of refundable tickets vs non-refundable tickets. It turns out if you agree to take on the risk of cancellation, most corporations are willing to give you a lower price on the ticket. Constraining the conditions that they can factor into non-refundable tickets will impact prices, so you can't just ignore consumer behavior, which for things like airplane tickets is to pay as little as possible...