You can disagree with Apple's policies, or the principles and reasoning of others. And I'm sure some of those people are these mythical, awful virtue-signalling hypocrites that people seem to hate so much. But what makes this virtue signalling/hypocritical rather than a values-based decision?

Maybe you think Clearview is fine to offer the service, but there are people who disagree based on moral, ethical and practical arguments - and this action seems in line with Apple's stated privacy concerns and prior enforcement of their enterprise distribution agreement.

I’d expect someone making claims like that to have receipts for them...