The author extracted the browser information from the server logs (presumably from the User-Agent header i guess?). If they were able to do this, i'd assume they also filtered out bots from the tally :)
And I don't know what you mean by "serious". The most common crawlers (Google, Baidu, Yandex, etc) identify themselves as bots on the User-Agent very clearly. Personally, those are the ones that I'd call the most "serious". And also the ones which I've seen generating the most on servers.
But, is your experience that these kinds of bots cause much traffic? Because, from what I've seen, they can make a mess with fake accounts, fake content, fake clicks, etc, but as far as traffic goes, they were completely dwarfed by search engine crawlers and real users' traffic.
Thanks for the clarification :D
1. Number of visitors as recorded in Google Analytics
2. Number of loads of a 1x1 pixel served on a different domain
They see higher numbers for (2) than (1), and attribute the difference to users blocking Google Analytics.
I don't see them describing how they excluded bot traffic, however, and for my sites the majority of hits I get are from bots. Only some bots run JS, so I suspect their numbers for blocking users are thoroughly diluted by these bots.
(Disclosure: I work for Google, speaking only for myself)