Supposedly any company in the EU that has data on you needs to proactively make you aware of this and allow you to have this data erased or rectified.

I don’t think all or even most companies respect this rule yet (I haven’t heard of a single company about my data so far) but I think it’s a powerful idea that would keep companies like Clearview from being able to build up such large databases without people knowing about it.

I really hope the EU will keep strengthening subject rights as I think it’s a very good solution to most problems involving the use of personal data.