When seeking to validate and identify an early-adopting target market it's SUPER important to have clear commercial assumptions outlined and ready to test.

Case in point, below ...

"How science works:

1. Hypothesis 2. Test 3. Difference == Learning

How A/B testing is usually implemented:

1. test 2. test 3. test ...

No hypothesis == no learning == random walk" - Jason Cohen - @asmartbear

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Jen Abel, Co-Founder, www.jjellyfish.com