Re:Apple wont let bad guys use iPhones in movies, director says
by gamblor956 on Thursday February 27, 2020 @02:42PM
(#22436982)
Somehow you picked entirely the wrong paragraph from that blog post to summarize it.
The cited paragraph would be true of a movie like Harold and Kumar go to White Castle because the brand name is part of the title of the movie and the brand plays a major part of the story.
But it wouldn't apply to an incidental use of a branded product in a production, i.e., a car chase scene whether the brand of the car or vehicle-specific features are irrelevant.
Trademark owners may object to the use of their trademarks in fictional films or other media productions without their consent, and seek to enjoin such uses by filing a trademark infringement action under section 43(a) of the Lanham Act (15 U.S.C. § 1125(a)), unfair competition in violation of the common law of New York, under the Federal Trademark Dilution Act ("FTDA"), and dilution of trademark in violation of New York's anti-dilution statute (section 368-d of the New York General Business Law).