We highly suggest following @JamesClear on Twitter.

Below are some of his short and sweet tweets over the past few months - and - our attempt to share its relevance to early-stage b2b startups.

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️ "Broad ideas influence more people. Specific ideas influence people more"

Avoid herding cats. When you have limited/no brand equity in marketplace & seeking to close early-adopting customers, specificity/narrow focus work in your favor to build trust & unlock repeatability.

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️ “Concentration produces wealth. Diversification protects wealth.”

Solve a very specific problem (single use case - and - target market) and then leverage current customers to understand additional services/products to create stickiness and expand TAM.

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️ "The most dangerous items on your to-do list are the ones that look like opportunities, but are actually distractions."

Be very selective who you seek to learn from and sell. We've seen venture-backed startups turn into consulting company building to company-specific needs - VS - product company solving market-specific needs.

#gotomarket #customerdiscovery #startups #targetmarket #b2bsales #enterprisesales

- Jen Abel, Co-Founder, JJELLYFISH (www.jjellyfish.com)