"Objectives and Key Results", that is how Google organize their priorities. Every level of management creates OKR's for and every employee can see the OKR's of their team, the product, the org and entire Google and are supposed to align their efforts with this.

The upper OKR's are usually things like "Product should make XX% more money", or "Become the foremost user-choice for task X". The lower OKR's are usually just things like "build feature X".