Re:Mutable Instruments' Eurorack Modules
by blhack on Tuesday February 25, 2020 @11:02AM
(#22414218)
Imagine a world where the first inventor of a violin was the only person ever allowed to create a violin. We would not have the musical landscape we have right now.
Behringer's proposition is basically: this stuff doesn't need to be luxury goods. Not that luxury goods shouldn't exist, and when you sell your platinum album, go ahead and buy stuff with a moog or a korg logo. But that said, normal people should have access to this stuff as well.
In fact, to bring this back to a conversation more directly relevant to HN: the market of people willing to pay $500 for a synth is MUCH larger than the market of people willing to pay $5000 for a synth, AND the people who are willing to pay $500 for a synth could be converted into people willing to pay $1000 for a synth.
I think there is a really important lesson there about pricing. One that I think that current, bespoke instrument manufacturers are going to have to learn.
Full disclosure: I own behringer synthesizers. My current SaaS product is breaking conventional advise about pricing in the same way that Behringer does (not yet launched).
Behringer's proposition is basically: this stuff doesn't need to be luxury goods. Not that luxury goods shouldn't exist, and when you sell your platinum album, go ahead and buy stuff with a moog or a korg logo. But that said, normal people should have access to this stuff as well.
In fact, to bring this back to a conversation more directly relevant to HN: the market of people willing to pay $500 for a synth is MUCH larger than the market of people willing to pay $5000 for a synth, AND the people who are willing to pay $500 for a synth could be converted into people willing to pay $1000 for a synth.
I think there is a really important lesson there about pricing. One that I think that current, bespoke instrument manufacturers are going to have to learn.
Full disclosure: I own behringer synthesizers. My current SaaS product is breaking conventional advise about pricing in the same way that Behringer does (not yet launched).