AWS hasn't been selling itself as a competitor to other clouds for like a decade compared to in-house IT because their market entrance _is_ technology lagging companies. The first demo use cases for, say, SQS back to 2008 were literally failing over databases into the cloud. It wasn't really until Azure that any truly serious attempt to compete cloud to cloud at enterprise scale. For all the HN hype of all the various vendors out there, they're all small fries collectively compared to the many billions of the cloud gorillas like Alibaba, Azure, and AWS. DO, Linode, Vultr, etc. are simply not intended for bureaucracy-laden companies that are the lion's share of the global IT market and also are not even allowed under many enterprise vendor and purchasing agreements (had this problem with several customers' contracts / legal before that would have killed 7+ figure deals).

Most places outside tech hubs put massive emphasis upon being able to swap labor and are technology laggards because their switching costs are so high due to lack of velocity in their work in technology in the first place (and also why waterfall or spiral makes more sense for their efforts rather than Agile probably even today). The irony here is that strong AWS professionals are not cheap in any way, but neither is being dead in the water because your 60+ year old guru graybeard IT guy that managed the racks faithfully for 12+ years retires suddenly.