They are pushing their own field-recognized journals that are partially open-access (12mo blackout window, then fully open access) with the option to go full open access from the beginning for a surcharge, and are even working to provide publishing cost assistance for those in need of it (such as early-career scientists who may not have a lot of funding to lean on).
It's not ideal, given that there's still a somewhat high cost for a fully open-access publication (the "gold open access"), but at least it's there. Also, the fact that a paper "ages" into open access after 12 months means that the knowledge does eventually make it into public hands.
Similarly the whole 'open access'publishing movement which sadly has been somewhat coopted by the big publishers.
Where exactly, what people and institutions?