I agree, and I'm assuming you actually mean that the impact of having a coffee shop in each location is huge. Borders failed at this, they originally ran their own coffee shops, then outsourced it to Seattle's Best. BN outsourced coffee while Borders outsourced the web business.

I have never been able to understand the fascination with Starbucks in BN. At my local BN, it's noisy, small tables, and no power outlets available. Can't do that.

Also, Peet's is so much better than Starbucks.