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Re:Why did Borders Tank and B&N not? by bradly on Saturday February 19, 2011 @06:56PM (#2240348)
> Starbucks is not the only coffee chain on the planet. Are people really that addicted to Starbucks coffee specifically?

In most of America, sadly, the answer is yes.

Re:Why did Borders Tank and B&N not? by gnaritas on Sunday February 20, 2011 @10:30AM (#2242032)
What people are addicted to, is a menu they know at a familiar place. Starbucks wins because it's familiar, not because it's any better; it's the brand, not the coffee.
Re:Why did Borders Tank and B&N not? by mikecarlucci on Sunday February 20, 2011 @11:27AM (#2242211)
Also, coffee and tea are drinks that people will accept even if they aren't exactly a person's preferred style/flavor.

People will order and drink coffee at any restaurant when the choice is generic coffee vs. decaf. Brand certainly helps but many people, even picky, will drink a brown liquid called coffee anywhere, if the primary objective is conversation, reading, etc.