Re:Why did Borders Tank and B&N not?
by starpilot on Saturday February 19, 2011 @05:52PM
(#2240154)
I wish they pivoted into being a small purveyor of eclectic, non-bestseller books, almost like a Trader Joe's of bookstores. But no one seeks little-known books like they do with music or even food.
[ Parent
| on HN ]
That's not the problem. The problem is that there's no way they can compete with Amazon in the eclectic book market.
As I see it, Borders lost its volume business to Barnes and Noble, and then lost its eclectic book business to Amazon. Between those two companies, there just wasn't a niche for a semi-specialty bookstore.