Re:Why did Borders Tank and B&N not?
by sigstoat on Saturday February 19, 2011 @05:17PM
(#2240079)
i think rather more fundamental was the years they spent with borders.com basically pointing to amazon.com.
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Probably - but I think that was itself symptomatic of the fact that they Didn't Get the Internet.
I wanted to affiliate with them, back when - I always preferred them to B&N and Amazon was still nearly unknown - but couldn't. I didn't expect it to bring down their bricks and mortar stores, but I'm not surprised.