Much of the basis for James Clear’s Atomic Habits is based on and references BJ Fogg’s research at Stanford.
As I see it, James forked Tiny Habits to make it more marketable and has had great success selling books and courses under the Atomic Habits brand.
BJ opted to provide his Tiny Habits materials and 5 day course for free as it generated more data points to support his research.
Having now read both books, I certainly appreciate the plain spoken / matter of fact style of Tiny Habits compared to Atomic Habits which felt more hyped.
As I see it, James forked Tiny Habits to make it more marketable and has had great success selling books and courses under the Atomic Habits brand.
BJ opted to provide his Tiny Habits materials and 5 day course for free as it generated more data points to support his research.
Having now read both books, I certainly appreciate the plain spoken / matter of fact style of Tiny Habits compared to Atomic Habits which felt more hyped.