Which makes perfectly sense. A company can be cash positive and profitable, cash negative and profitable (worked at a place like that, didn't end well), cash positive and not profitable (at least that company would be by default alive, and if revenue is growing quite healthy IMHO) or cash negative and not profitable (in that case death could happen any moment).

I understood the OP that mixing cash and profitability in one term is wrong. So yeah, I agree that the CEO told BS.