I disagree, you can't just tack on simplicity to an incredibly complex product. Elastic Beanstalk is not in the same class as Heroku (despite both running on AWS). When you look at AWS the strength is in breadth and loose coupling. This allows internal teams to push a massive set of products forward in parallel, but the tradeoff is that the seams show everywhere, which directly works against having a simple and cohesive product experience. Theoretically it is possible, but I think you'd need to brand it outside AWS and probably dedicate way more headcount than a beancounter would deem reasonable to compete with DO, and even then I'm not sure AWS or Google are structurally capable of producing such a thing.