Udemy raises $50M at a $2B valuation from Japanese publisher Benesse

Re:Udemy raises $50M at a $2B valuation from Japanese publis... by akuji1993 on Thursday February 20, 2020 @05:38AM (#22374100)

There actually is a German DIY store that went bankrupt because of this practice. Their slogan was "20% off everything except animal food." Since it was pretty much always 20% off, nobody bothered going for any sale. Instead they only went when they really needed something or chose a different store because of their stupid slogan. Closed down a few years back. Having a constant sale doesn't seem to help your sales apparently.

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Re:Udemy raises $50M at a $2B valuation from Japanese publis... by jcrites on Thursday February 20, 2020 @06:46AM (#22374367)

Related lesson learned from JC Penny’s shift in pricing strategy: https://mmrstrategy.com/lessons-in-pricing-strategy-from-jcp...

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Re:Udemy raises $50M at a $2B valuation from Japanese publis... by Gene_Parmesan on Thursday February 20, 2020 @12:40PM (#22376844)

However here in the states, Kohl's has been surviving kind of on this strategy alone. The quality of the clothes is actually quite low, but they price them at "normal" prices and then almost constantly have massive sales -- 20%, 30%, even 40%. My mom will in fact refuse to shop there until there's at least a 30% sale.

Meanwhile the value-accurate price of the clothes IS that prices that's actually 40% off, but she thinks she's getting a steal.

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