We do plan to do some tests, to the extent that we're able. We can A/B test much of the UI but we can't A/B test the insurance terms that we give people because that would require different pricing and thus different rating, which needs to be the same for everyone legally (also any pricing changes require approvals regardless of A/B testing or not).

Don't take this too literally as I'm just a developer, not a licensed insurance agent. But this kind of thing is harder in a heavily regulated business such as ours.