The way I read it, they actually had all the employees try on jackets and ordered them for each employee, except they turned around and didn't order female jackets because they didn't meet a minimum order size.

That's quite a bit different than ordering a batch of jackets in some array of sizes and hoping most people can find one that fits. That's still a bit shitty, but not nearly as shitty as above.

I'll also note that having been through several rounds of custom clothing orders (for a sports team), getting the count for women's items waived is common, as long as the total order size meets minimums.

Of course none of the above is as shitty as the government agency my neighbor works at that asked the female employees to serve cocktails at a winter social.