At a given efficiency, LED heat and light output are directly related. Human vision is not linear at normal brightness levels. So, less bright bulbs last longer, use less energy, while putting significant amounts of light.
Also, I see many people getting extremely bright bulbs and putting a large fully opaque light shade over them. That’s rather counter productive.
I've put in some "filament" style LEDs, these look like they will last longer as there doesn't appear to be a power supply taking up half the bulb (although there are electronics down in the screw part).