I feel like this is often the crux of the argument against any kind of government regulation. "The people are smart enough to not be duped!" And in many cases it's easier to create chaos / scam people than it is to defend yourself against it. Just because some people seem capable of defending themselves / cutting through the fraud doesn't mean everyone who can't are idiots or children.

I'll give you an example. There used to be a ton of "Anti-Virus" apps on the iOS App Store. Due to how iOS is built, these apps literally weren't even able to do anything—they were all pure scams. But... people purchased them, not knowing about it. Many of us on HN would recognize immediately that these were scams, because technology like this is in our wheelhouse, so to speak. But it's likely someone in your family (a non-idiot) who's used antivirus software on computers before, and was comfortable with that arrangement, would easily be duped into buying one of these apps. Your analogy would have you advertise or endorse these products, then turn around and mock any "idiot" who purchased them. That's, to me, classic unethical behavior. I can't fathom how this is defensible to anyone with a modicum of empathy.