Entertainment is a key component in my theory as well. For me, I called the last election after seeing Trump's behavior in the first republican debate. After he won the election, I predicted him winning in 2020 and shooting for 2024.

The other major factor I see is how Trump handles scandal: brag about getting away with it, and accuse everybody else of doing the same thing. It's certainly dramatic -- I'm loath to call it entertaining... but it's hard to tear oneself away from this news cycle