I'm within line-of-sight of Google HQ (I can literally see their campus from my porch, less than six miles away) yet my only wired internet option is AT&T DSL. Comcast offered to add my home to their network for a paltry $22,000. I look forward to Starlink creating a universal competitor even if I'm not a customer. It'd be even better if rockets needn't be involved in creating a competitive marketplace, but that doesn't seem likely.