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A comment on Marketers are panicking over Google's plan to yank cookies from advertising. Parent comment

Re:Marketers are panicking over Google's plan to yank cookie... by skymt on Monday February 17, 2020 @01:44PM (#22349589)
As noted in a recent (and very busy) thread, Chrome sends an installation-specific ID to Google domains in a special header. This can easily be used as an identifier for tracking in the absence of cookies, and it's an advantage that Google's competitors lack.

https://news.ycombinator.com/item?id=22236106

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