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A comment on Marketers are panicking over Google's plan to yank cookies from advertising.

Re:Marketers are panicking over Google's plan to yank cookie... by Izkata on Monday February 17, 2020 @01:43PM (#22349572)
Amusingly, the paywall appears to be frontend-only. Stop the page from finishing loading before the modal appears and you can read the whole thing.

> The IAB Tech Lab this week called for publishers, advertisers, and adtech companies to unite to create standards and a replacement for third-party cookies on browsers like Chrome, Apple's Safari and Mozilla-owned Firefox. Dubbed Project Rearc, the effort is eventually supposed to include a consumer ad campaign to reach 2 billion people.

...bwuh?

[ Parent | on HN ]
Re:Marketers are panicking over Google's plan to yank cookie... by olliej on Monday February 17, 2020 @01:58PM (#22349692)
IAB also wants things like safaris intelligent tracking prevention to be illegal.

In their ideal world every browser would be required to include a persistent unique per user ID.

[ Parent | on HN ]