"I don't think minor cosmetic issues will materially impact public opinion" is exactly the opinion of the Detroit car companies before they started losing market share to the Japanese companies. They've never recovered. The Japanese were widely regarded to be higher quality machines, and the fit/finish was a big part of that perception.

Ah thanks.

I’d add my impression was that the mechanical reliability and price were the key factors.

It would also be important for us to agree on what truly is minor cosmetics versus total negligence or awful design and material quality.