What most of us who work for BigTech don't see, and I mean Big as in massive traffic and where throughput/latency is a competitive advantage, is that this advantage isn't that important to businesses not operating in that market. For them the benefits far outweigh the risks posed by putting their data up into leaky S3 buckets. And if it's not leaky buckets, it's the potential of a nation-state "alley" that abuses that trust. Even big companies like Airbus, Daimler or BASF (a few random players as an example) don't actually need the advantages that we (who want to roll out apps to an international audience) would think are crucial to dominate a market.