Read my response to wordball. Google differentiates itself with its tech.

Note what I said about Amazon: it didn’t look to me like a tech company when it started, but actually it was (for its time). And since then has continued to aggressively differentiate itself through investment in tech development.

yeah but its selling ads, not tech. tech is the facilitator but google mainly monetised ads. sure from a worker’s perspective it sells tech, but it doesn’t.