This could be implemented today with train tracks and automated trains.
Someone will comment that there is not enough profit but are the roads making profit?
If you have the money you can travel A class, much more comfortable then sleeping in a car or an airplane.
I am not against cars so don't reply with some examples of why you need a cat, I understand that... my point is that for long distances transport where you could sleep,rest or do something else trains could be done today where AI driven cars would take at least 20 years.
Long highway drives may be something they don't do that often. So the ability to own a car that can automate that subset of their driving probably doesn't strike them as all that interesting.
Personally, as I've said elsewhere, this seems like a much more tractable problem and gives me a lot of the total benefit of self-driving.
Compare to city driving: 10 minute drive, $5. That's at least 5x more profitable and takes less capex. Plus, if anything goes wrong, your facilities and backup vehicles are already nearby.
As you said the Taco Bell trip doesn't matter.
The one area where it does matter is for the longer distance commuter--the unpleasant experience of spending an hour every morning and every night in stop and go traffic.
The self-driving problem on highways is much more solvable, and can further be improved by convergent infrastructure evolution (forewarning of traffic jams from central control, embedded rfid to aid pathfinding in bad weather, weather reports, wildlife nets/barriers, highly standardized signage, internetworked cars). It would solve and serve a number of functions that are extremely valuable in efficient logistics, safety automation of boring long term driving, and better utilization of infrastructure (automated overnight driving when the interstates are much less used).
I don't really care if my trip to Taco bell is automated. Sure it would be nice, but that is so insanely difficult compared to automating a 400 mile trip on an interstate.
When they can full automate a 400-800 mile interstate trip so that I can sleep in my car while it drives overnight, it will massively disrupt the airline industry in so many positive ways.
But the article is from a sensationalist news source, so what can one expect.