That's subjective. Something that sounds nice and upliftung may not actually be positive in the long run while something that sounds negative may indeed be necessary.

Which proves the point that opposition to online political advertising is not rooted in some deep and profound moral principle, but is merely a response to one's favored "side" being outmaneuvered by opposition candidates' deft use of online tools and advertising.

Moral shallowness is masquerading as righteousness on the Left, but many have convinced themselves that the masquerade is genuine.