There's an airdrop that gives developers on github claims. Basically if you had over 15 followers on GitHub by August 2018 you likely got 4662 coins (worth a lot since current market price is $0.50[1]). These instructions walk through how to claim the airdrop https://namebase.io/airdrop. This way you can easily register names to try Handshake out even if you already have websites in traditional DNS.

[1] https://namebase.io