https://baremetrics.com/blog/how-fast-saas-companies-hit-arr...
On average it takes a company a year(ish) to hit $4kMRR.
EDIT: I mistakenly thought they launched on Oct 2019, but a comment further down puts launch at Dec 2018. Which means they're doing well but not spectacularly...which means they maybe should raise prices.
They are charging on average $12/mo - to a business with hundreds of thousands of visitors a month, that's sophisticated enough to consider tracking implications, etc. that's indistinguishable from a monetary point of view from $50/mo.
But a company has to start somewhere, if they keep up the growth it could get to significant revenue within this year.
One of the risks of starting a start up is there is no demand for your service (among a million other factors for success).