And all of that made logical sense to me, but it wasn't until I took a job in the crypto space that I appreciated, viscerally, the extent to which it was happening. Dozens of Twitter accounts deriding other projects in the space as shitcoins 24/7. "Bitcoin is 100% not a scam and every other crypto project is 100% a scam" is somehow a position that's taken seriously by sheer memetic force of will. It's wild.