To be honest, the author's capitalization didn't bother me, and I didn't notice it until halfway through. Even his comments here are readable to me.

However, your heuristic worked because the content of the article was crap. Or to be more charitable: over-promised with a good idea and under-delivered with incompetent data-analysis, mangled conclusions, and ax-grinding (reiterating an opinion that he admits isn't supported by his data).

Sadly, it gives us another data point: a person who doesn't follow "fake rules" and totally uses "totes" in comments didn't write a good article. not a good look