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A comment on Microsoft begins showing an anti-Firefox ad in the Windows 10 start menu. Parent comment

Re:Microsoft begins showing an anti-Firefox ad in the Window... by JonathonW on Monday February 10, 2020 @11:46AM (#22290730)
Were OS upgrades ever a significant profit center for Microsoft? Prior to the free Windows 10 upgrade, most users I know of would only get on a new version of Windows when it came with a new computer.
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Re:Microsoft begins showing an anti-Firefox ad in the Window... by jammygit on Monday February 10, 2020 @02:23PM (#22292280)
Those upgrades werent free, they were hidden in the cost of the machine
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Re:Microsoft begins showing an anti-Firefox ad in the Window... by JonathonW on Monday February 10, 2020 @03:31PM (#22292940)
I never said they were-- those are new licenses, and accounted for by Microsoft as OEM sales.

I'm asking about Windows upgrade SKUs-- the kind that you'd buy in a box someplace like Best Buy or Circuit City or Office Max back in the day, completely separate from a computer. Were those ever a meaningful fraction of sales? Or, phrased differently, is Microsoft actually leaving any money on the table by making Windows 10 upgrades (both the Windows 7/8 to 10 and 10 feature releases) free for consumers rather than paid?

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