If the point you just made was a person, I think I'd walk alongside him for 3/4 of a mile, and then stop right there. Do some people have trouble staying organized? Of course. Are they hopeless lost causes whom technology can't help? That's going too far.

The productivity field is an interesting area where, if you want to build something great, you need to do some real research on human behavior and psychology. If you had the world's most delicious ice cream, I doubt you'd try selling it in Siberia. Nor would you sell balloons at a funeral. Or cars without gas in the tank. So what's troubling is, plenty of people make seemingly-great productivity tools, and then promptly ignore obvious issues... like the fact that people tend to lose motivation over time. There's a reason we're building Taskforce in the inbox, and it's not because we're hopping on the "email overload" bandwagon.

We think that with enough intelligently-directed effort, we can create something that really does make people better at what they want to do.

Wait a minute. This is singularly the best piece of hostile customer persuasion i've seen in my WHOLE life.

I stand corrected and humbled. Even im going to sign up to this thing.

Where do i sign?