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Re:Surf industry paradox: Surfing, by its nature, contradict... by lurquer on Friday February 07, 2020 @05:22PM (#22271753)
If say Budweiser increased their price by say 10c a can their overall profit would decrease even if their profit margin would increase.

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That's not neccesarily the case. The ideal price point for maximum profits is ever-changing.

Would Budseiser's profits increase if they lowered the price by $0.10?

The answer is the same: it depends.

Re:Surf industry paradox: Surfing, by its nature, contradict... by Retric on Friday February 07, 2020 @08:40PM (#22273114)
While I don’t disagree with your point, I am going to assume a company like Budweiser is going to be very good at selecting a nearly optimal price.