What would you prefer it to be called? We can change the words around to suit our social sensibilities but at the end of the day, we're still talking about convincing people to spend some money. Nobody bats an eye if you ask for more money from your boss, but many people are under a lot of pressure not to try to be compensated fairly for consumer-facing work.

Making good content consistently is hard work, I personally have no moral qualms about a creator trying to make a living doing it.