> Yes?

I don't like to be cold or wet, I go to a store to buy a jacket, I find one that I like and looks good. Why do you believe your personal opinion and feelings towards brands and need to gatekeep should influence my choice?

No. I only hike and camp intermittently, but I wear north face clothing in a wide range of circumstances because I find it to be effective, durable, energy efficient when washed and dried, and packable.