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Re:Surf industry paradox: Surfing, by its nature, contradict... by cactus2093 on Friday February 07, 2020 @11:45AM (#22267802)
Even that is a little harsh. Board shorts work just fine in the pool or hot tub or anywhere else you might go swimming. They're comfortable and fast drying and come in all kinds of colors and designs. Just because they were initially created for one purpose and people have realized they have a wider use, I don't see why that makes you a poser if you wear them.

It just seems like a perfectly normal way that clothing trends evolve. Are you a poser if you wear Northface or Patagonia gear in the city, since it's made for roughing it in the outdoors?

Re:Surf industry paradox: Surfing, by its nature, contradict... by jchallis on Friday February 07, 2020 @12:51PM (#22268645)
I tend to take these brands at face value. If North Face tells me their gear is for adventurers climbing K2, I'm certainly not going to wear that to the office. For many years Apple presented it as the purview of the cool and creative - as I'm neither, I assumed their products were for someone else.
Re:Surf industry paradox: Surfing, by its nature, contradict... by musicale on Saturday February 08, 2020 @04:40PM (#22278586)
Advertising may not tell the complete story about how a product can be used effectively in practice.

Once I worked in an office that was absurdly cold but North Face gear kept me warm and comfortable. Many people, cool or otherwise, find Apple devices to be usable and reliable for very ordinary activities like sending email, writing documents, or making phone calls.

Re:Surf industry paradox: Surfing, by its nature, contradict... by rasz on Friday February 07, 2020 @02:48PM (#22270082)
>Are you a poser if you wear Northface or Patagonia gear in the city

no, you are a banker or tech bro

[dead]
Re:Surf industry paradox: Surfing, by its nature, contradict... by rumanator on Friday February 07, 2020 @02:35PM (#22269884)
> Yes?

I don't like to be cold or wet, I go to a store to buy a jacket, I find one that I like and looks good. Why do you believe your personal opinion and feelings towards brands and need to gatekeep should influence my choice?

Re:Surf industry paradox: Surfing, by its nature, contradict... by jshevek on Friday February 07, 2020 @03:40PM (#22270669)
No. I only hike and camp intermittently, but I wear north face clothing in a wide range of circumstances because I find it to be effective, durable, energy efficient when washed and dried, and packable.