It needs to be direct engagement at that price point. No one is going to pay Rachel Ray 1000/year for blog access. Someone may pay her 1000/year for access to Skype cooking lessons. High end prostitutes are a nontech example of where they should focus on a small number of Whales. Also people who get paid to do keynote speaches at 20-50k a pop could have long term engagements with 100 fans paying 2k/year.