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Re:Optimizing sample sizes in A/B testing by jariel on Friday February 07, 2020 @05:22AM (#22264659)
This is really a great question.

Perhaps quantitative elements don't become hard norms in creative industries? Consider how much ad spend is burned in the first place without hard science to validate it.

That said the lack of norms in some other, more technical industries is surprising as well.

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