My wording could've been much better, for me its less about condemning celebrity endorsements but taming various tech and consumer fetishes which I ultimately deem as harmful to society.

For example, investing in start-ups is good but raising gluttonous amounts of money with a terrible product or business plan is bad. If we have a bunch of articles glorifying industry outsiders parking their money here, it will raise a reciprocal amount of Uber and dollar shave club clones which take away from "more-worthy" projects.