I get that, and I get the rationale behind it—legally speaking. I still don't think that this makes the preceding statement correct. ("These con men and women...", "...preying on innocent homeowners...")

What really happens is that homeowners (and renters!) don't want to spend too much money on what they consider small projects, and handymen, rather than "preying" on "innocent" customers, are offering simple services for a low price. They're not conning anyone. I'd wager that most of the time everyone knows what's going on.

The statement from HCSO is written as if they consulted the Hyperbole Thesaurus to edit the first draft into something with more "punch".

I mean, I'm sure some subset of this bunch are actual scam artists holding themselves out to be something they're not. But my money is on the majority of them simply getting caught without a license. No need for mug shots and handcuffs and pearl-clutching public statements.